L.L. Bean

A brand before the current term was even invented, and a pioneer in selling through catalogues, the Maine-based clothing outfitter L. L. Bean has been a part of the American experience for decades. In this corporate history, CEO Leon Gorman tells how his grandfather started the business, and how, through luck and pluck--a lot of pluck--Bean became both profitable and fashionable. Clue: quality had a lot to do with it. Copyright (C) Muze Inc. 2005. For personal use only. All rights reserved.